360i came to The Mill to share their unique window into Toyota’s manufacturing process. At Gifony users create industrial-tinged AV remix beats using footage from the Toyota factory floor and then share their composition.
The brief imagined a producer creating a remix in a minimalist, high tech studio. I suggested the website be reborn as a massive fully functional touchscreen groovebox that dominated the darkened room it inhabited.
I led the pitch, co-directed the live action shoot, art directed post production, and contributed heavily throughout to the final scoring and sound design.